Building Go-to-Market Systems That Scale

Helping growth-stage B2B SaaS & AI companies transform scattered tactics
into cohesive, revenue-driving GTM strategies.

WHAT I DO

Fractional CMO Services

Let’s face it.

You don’t need another agency. You need a partner who’s done this before—at scale.

I’m Christy Poulos, founder of OnStride Marketing. I’ve led GTM strategy and marketing teams for Salesforce, Allergan Data Labs, Symantec, and high-growth startups. I specialize in fixing what’s broken, aligning your teams, and building the marketing systems you should have had from the start.

If your GTM isn’t delivering, it’s not just a marketing problem, it’s a systems problem. Let’s fix it.

Here’s how:

Christy Poulos
Principal

Fractional CMO Services

Executive-level strategy with hands-on alignment across product, marketing, and sales.

Marketing Audits & Strategy Sprints

Short-term engagements from 2-8 weeks that audit, align, and energize your entire GTM motion.

Messaging & Positioning Maps

Real words. Real differentiation. No buzzword bingo.

Strategic Advisory

Ongoing insight and oversight for growing companies without a full-time CMO.


What We Offer

We help companies transform marketing from a cost center to a growth engine. Whether you are exploring new verticals or looking to gain more traction in your market, we are focused on delivering the strategic clarity and execution oversight you need to accelerate growth.

Marketing Planning

Plan development, review, and support to help you stay on track for growth.

Team Leadership

Expert support on headcount investment decisions, organizational strategy, and program execution.

Executive Alignment

Fractional CMO leadership to partner with your executive team and build a strategy that works.