I founded OnStride Marketing to help mid- to late-stage B2B SaaS companies drive revenue through strategic and effective marketing leadership – without the expense of a full-time Chief Marketing Officer.
OnStride is more than just a consultancy; we see ourselves as your strategic partner, navigating the ever-evolving business landscape together. We firmly believe that your success is our success.
As a transformational marketing leader with over two decades of experience driving growth for technology pioneers, I bring both strategic vision and hands-on expertise to help B2B technology companies accelerate their growth. My career has been defined by building and scaling marketing organizations at industry-leading companies like Salesforce and AbbVie’s Allergan Data Labs, where I’ve consistently delivered measurable results through innovative go-to-market strategies and customer-centric approaches.
At Salesforce, I led product marketing and go-to-market strategy for Service Cloud, their largest product line generating over $8B in incremental revenue. During my 10 years at the company, I also helped scale Marketing Cloud from $350M to over $1B by developing targeted industry solutions and spearheading global marketing initiatives. My experience extends to reimagining Salesforce’s corporate voice through content and social marketing, growing their audience to over 1M followers while creating a more inclusive brand presence.
Most recently as Head of GTM at AbbVie’s Allergan Data Labs, I lead the Marketing and Customer Success teams to support the growth and success of their technology incubator and SaaS platform in the aesthetics industry. By implementing strategic product marketing, brand, demand generation, and enablement initiatives, and establishing robust customer success programs, we’ve achieved over $120M in incremental revenue growth while building an engaged community of 8M+ loyalty program members.
Throughout my career, I’ve developed particular expertise in:
- Building and executing comprehensive go-to-market strategies that drive measurable business growth
- Creating compelling product narratives that resonate with B2B technology buyers
- Aligning marketing and sales teams to accelerate pipeline and revenue
- Developing customer-centric programs that drive adoption and retention
- Establishing new organizations or rebuilding stagnant programs
- Leading and mentoring high-performing marketing teams
My approach combines strategic thinking with practical execution, ensuring that marketing initiatives not only look good on paper but deliver real business results. I’m passionate about helping companies navigate complex market dynamics and establish themselves as industry leaders through effective positioning, compelling storytelling, and data-driven decision-making.
This experience uniquely positions me to serve as your fractional CMO, bringing enterprise-grade marketing leadership and proven methodologies to help scale your B2B technology business.
Let’s talk about how I can help your business grow.