Marketing Strategy Sprints That Move
Your Business Forward
Get clarity, direction, and momentum
At OnStride Marketing, we help startups and growth-stage companies build systems that work in rhythm with their goals. From messaging to funnel performance to full go-to-market strategy, our productized marketing services are built to diagnose, realign, and drive meaningful growth.
Whether you are just entering a new market space, are looking for leadership for your organization, or just need fresh eyes on your marketing strategy, we have solutions to support your company’s growth.
Marketing Services and Sprints
Each of OnStride’s services is designed for speed, clarity and traction.
No fluff. No buzzwords. Just results.
Stride Check
B2B Marketing Audit & Funnel Diagnostic
Get your marketing back in rhythm
When your team’s moving fast, it’s easy to lose sight of what’s working. The Stride Check is a fast, strategic marketing audit for startups and growth-stage teams who need clarity—now.
What’s Included:
- 60-minute review call
- Multi-channel marketing performance scorecard
- Funnel and conversion analysis
- ICP alignment check
- Message clarity score
- Red flag report + quick-win list
- 30–60 day marketing strategy roadmap
Timeline: 2 Weeks
Momentum Map
GTM Strategy & Growth Plan
A full-funnel growth strategy that keeps you moving
Momentum Map is a 6–8 week growth strategy sprint for companies who need structure, direction, and a clear path to traction. We will help you get on track with a go-to market strategy to move you toward your goals.
What’s Included:
- Channel and budget prioritization
- Lifecycle + retention strategy
- 90-day sprint plan
- Content roadmap
- KPI dashboard setup
- Weekly async feedback
- Final GTM playbook
Timeline: 6–8 weeks
Message Match Sprint
Positioning & Messaging for Startups
Messaging that moves buyers
When your message doesn’t convert, nothing else matters. The Message Match Sprint gives you a sharp, strategic messaging framework that speaks to the right audience and supports your entire funnel.
What’s Included:
- Optional: sales deck or landing page rewrite
- ICP Stack (primary, secondary, anti-ICP)
- JTBD + pain point map
- Positioning statement
- Core value prop + messaging pillars
- Homepage copy suggestions
Timeline: 3-4 Weeks
Fractional CMO
Advisory Marketing Leadership
Strategic oversight for your business without the overhead.
You don’t need a full-time CMO. You need a partner who keeps your team aligned and your strategy sharp. This is high-touch, low-overhead guidance for companies who want clarity, feedback, and focus.
What’s Included:
- 2 strategy calls/month
- Messaging & campaign review
- Loom feedback
- Planning support (quarterly + campaign)
- Slack access
Ongoing: Monthly
Limit: 2 clients max
Embedded CMO
High Impact Leadership Without the Hire
A senior marketing partner.
On your team, in your corner.
You aren’t quite ready for a full-time CMO, but you want a strategic leader who can help build teams, align strategy, and ensure your marketing execution is driving results. Whether you are launching a new product, or preparing for a funding event, this high-touch, long-term option may be right for you.
What’s Included:
- Up to 20 hours/week of dedicated fractional CMO leadership
- Full oversight of marketing strategy, team, and execution
- Hands-on leadership of GTM planning, messaging, and channel mix
- Team structure, hiring, and vendor management
- Weekly working sessions with execs + async support throughout the week
- Marketing roadmap, quarterly planning, KPI ownership
- Deep involvement in brand + growth strategy
- Access to OnStride playbooks, tools, templates, and frameworks
Think of this as having your in-house CMO without the overhead.
We’re in the meetings, in the docs, and embedded in your team’s workflow.
Ongoing: 6 month contract
Limit: 1 active client max
Who This Is For:
- Seed-to-Series B+ companies who need senior marketing leadership—now
- Founders who don’t have time to “figure it out” themselves
- Teams that are building product fast, but flying blind on marketing
- Orgs ready to grow, raise, or scale—but need structure and focus first
Not sure if you need Embedded vs. Advisory?
| Features | Fractional Advisor | Embedded CMO |
| Time commitment | 4-6 hrs/week | ~20 hrs/week |
| Leadership involvement | Strategic feedback & planning | Owns marketing function end-to-end |
| Team interaction | Limited (as needed) | Full integration (Slack, meetings, hiring, events, etc.) |
| Execution support | Limited | Hands-on leadership & direction |
| Ideal for | Founders with a small team | Growth-stage companies scaling fast |
Not sure which service is the right fit for you? Request a consultation with Christy.
Why choose a fractional CMO?
A fractional CMO is a part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great fractional CMO will help you determine and articulate ambitious targets, explore what has worked so far and create a comprehensive marketing plan to achieve your goals.
Along the way, they will make sure your team is high-performing, engaged, and invested. They’ll also put in the systems and processes that will transform your marketing team from a cost center into an asset.
We partner with CEOs, CROs, CTOs, and PE leaders who need experienced marketing leadership to accelerate growth without the cost of a full-time CMO.
Let’s discuss your goals and how strategic marketing can help you reach them.
Request a consultation to get started.